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Blog: Visual Strategy for Active Lifestyle Brands
Visual strategy, brand storytelling, and campaign insights for active and outdoor lifestyle companies.


A hidden gem: Renegade Motorsports
If you’re anything like me, then you love discovering local businesses with exciting products, and this one was right on my doorstep. Yet, it was when Hiep (owner) invited me to take photos at his business that I learned of this treasure-trove of locally-designed aftermarket car parts. Being somewhat of a wannabe sports car owner (who isn’t, right?), my eyes lit up when the doors opened and a plethora of Honda S2000s, a revered Honda NSX, and a full-on Porsche 911 997, in var

Philip J Hatton
Jan 31, 20231 min read


My first-time at Amazon product photography – here’s how I got the shot
Supporting local businesses in the sports and outdoor industries is one of the goals with my photography business. I was therefore delighted to partner with Nick Darabi to create the Amazon listing photography for his new Golfmojis ball markers. While I consider myself fairly knowledgeable in multiple genres of photography, e-commerce imagery isn’t one of them, so I dove in and learned by doing (the best way to learn, in my opinion) and by sharing my methodology, hope to help

Philip J Hatton
Jan 20, 20235 min read
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