01. Jude Three

NEW APPAREL BRAND  |  PRODUCT LAUNCH CAMPAIGN  |  WEB + SOCIAL ASSETS  |  2-DAY PHOTO & VIDEO SHOOT

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STRATEGY​​

 

Jude Three was preparing to launch a new Christian-based apparel line with a brand purpose of stopping the decline in young men's health. Once their product was finalized, they needed a cohesive set of visuals that would work across their website, e-commerce, social media, and digital campaigns, while building their brand among their target audience.

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​​CREATIVE PLAN

 

Clean, consistent imagery that showcases the brand, product, and fit was key.​ This would involve creating a library of visuals with consistent lighting, tone, and environment for multi-channel use, providing an excellent starting point for e-commerce sales.

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• 30-45 second lifestyle banner video

• On-model photography against a clean, consistent background

• Flat lay (front and back) packshot photography

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PRODUCTION

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Banner Video

Day 1 focused on creating the lifestyle banner video, capturing slow-motion and standard-frame-rate footage of relatable models in a natural-light, urban location aligned with the brand's positioning. Talent was directed to move naturally, capturing both movement and quieter frames.

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On-Model & Packshot Photography

Day 2 was structured to deliver a high volume of assets within a limited timeframe, while maintaining a clear creative direction with consistency and accuracy. It began with flat lay packshots followed by on-model photography. Both setups used four-point lighting with neutral grey backdrop to showcase the products, live review and adjustments via Capture One, and a color-calibrated workflow.​

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ACTIVATION

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Platform optimized sizing and advanced retouching finalized the image set, providing the brand with a cohesive and versatile image library. Assets were deployed across their website, social media, and e-commerce channels, ensuring a consistent visual presence throughout launch.

 

This work will serve as a foundation for ongoing brand and visual development.