Blog: Visual Strategy for Active Lifestyle Brands

I love a good rhetorical question, and one that springs to mind in this instance is: how long is a piece of string? In the sense that you cut string to the length required for its intended use, the same applies to photo editing. Here, I'll share a couple of examples. Photojournalism and event photography When the speed of delivery is critical, professional photographers often shoot in JPEG and deliver lightly edited, true-to-life photos. I've worked events where it was key fo

I came away from a photoshoot last weekend amazed by the skills, strength, determination, bravery, poise, and comradeship that every single one of these young gymnasts demonstrated. And they did it with beaming smiles. Being the father of an aspiring gymnast myself, this further cemented my encouragement and support for her to pursue her goals and follow her dreams. And in today’s unsettling climate of societal divisions and asinine conflicts, only later did it dawn upon me t

From humble beginnings in the golf industry, twice relocating overseas in pursuit of career growth, to turbulent attempts at building startup businesses. The outcome has been outstanding success and catastrophic failure, but I'd regret not giving it a go. Which brings me to today… I’m super energized to pursue a new endeavor as a Freelance Commercial Photographer – a passion project that has been organically taking shape beneath the surface for some time. While I’m not one to