Blog: Visual Strategy for Active Lifestyle Brands

I love a good rhetorical question, and one that springs to mind in this instance is: how long is a piece of string? In the sense that you cut string to the length required for its intended use, the same applies to photo editing. Here, I'll share a couple of examples. Photojournalism and event photography When the speed of delivery is critical, professional photographers often shoot in JPEG and deliver lightly edited, true-to-life photos. I've worked events where it was key fo

If you’re anything like me, then you love discovering local businesses with exciting products, and this one was right on my doorstep. Yet, it was when Hiep (owner) invited me to take photos at his business that I learned of this treasure-trove of locally-designed aftermarket car parts. Being somewhat of a wannabe sports car owner (who isn’t, right?), my eyes lit up when the doors opened and a plethora of Honda S2000s, a revered Honda NSX, and a full-on Porsche 911 997, in var

I came away from a photoshoot last weekend amazed by the skills, strength, determination, bravery, poise, and comradeship that every single one of these young gymnasts demonstrated. And they did it with beaming smiles. Being the father of an aspiring gymnast myself, this further cemented my encouragement and support for her to pursue her goals and follow her dreams. And in today’s unsettling climate of societal divisions and asinine conflicts, only later did it dawn upon me t

Supporting local businesses in the sports and outdoor industries is one of the goals with my photography business. I was therefore delighted to partner with Nick Darabi to create the Amazon listing photography for his new Golfmojis ball markers. While I consider myself fairly knowledgeable in multiple genres of photography, e-commerce imagery isn’t one of them, so I dove in and learned by doing (the best way to learn, in my opinion) and by sharing my methodology, hope to help

From humble beginnings in the golf industry, twice relocating overseas in pursuit of career growth, to turbulent attempts at building startup businesses. The outcome has been outstanding success and catastrophic failure, but I'd regret not giving it a go. Which brings me to today… I’m super energized to pursue a new endeavor as a Freelance Commercial Photographer – a passion project that has been organically taking shape beneath the surface for some time. While I’m not one to