Blog: Visual Strategy for Active Lifestyle Brands

I love a good rhetorical question, and one that springs to mind in this instance is: how long is a piece of string? In the sense that you cut string to the length required for its intended use, the same applies to photo editing. Here, I'll share a couple of examples. Photojournalism and event photography When the speed of delivery is critical, professional photographers often shoot in JPEG and deliver lightly edited, true-to-life photos. I've worked events where it was key fo