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Blog: Visual Strategy for Active Lifestyle Brands
Visual strategy, brand storytelling, and campaign insights for active and outdoor lifestyle companies.


Our future is in good hands…
I came away from a photoshoot last weekend amazed by the skills, strength, determination, bravery, poise, and comradeship that every single one of these young gymnasts demonstrated. And they did it with beaming smiles. Being the father of an aspiring gymnast myself, this further cemented my encouragement and support for her to pursue her goals and follow her dreams. And in today’s unsettling climate of societal divisions and asinine conflicts, only later did it dawn upon me t

Philip J Hatton
Jan 27, 20231 min read


“You never know until you try” are wise words that ring true to me…
From humble beginnings in the golf industry, twice relocating overseas in pursuit of career growth, to turbulent attempts at building startup businesses. The outcome has been outstanding success and catastrophic failure, but I'd regret not giving it a go. Which brings me to today… I’m super energized to pursue a new endeavor as a Freelance Commercial Photographer – a passion project that has been organically taking shape beneath the surface for some time. While I’m not one to

Philip J Hatton
Jan 13, 20231 min read
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